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中 国 酒
第3期
中国酒业权威期刊
国内统一刊号:CN11-3121/F
国际标准刊号:ISSN 1006-2289
本 期 目 录


国酒茅台的辉煌
The Brilliance of Maotai Spirits
陈士能
为了中国与世界经济的繁荣
For China's and world economic prosperity
编者的话
[综合报道 Regular reports]]
6 世界酒市新大陆
Net continent of the world liquor market
刘  华
12 以市场为中心,紧抓发展机遇
Focus on market,grasp the opportunity to develop
16 1999年第一季度北京市干红葡萄酒市场抽查比对检验
Selective examination into bejing dry red grape wine market in the first quarter of 1999
[观察家 Observes]
20 五粮液集团品牌成功运作探源
Inquiry into the successful operation of Wuliangye Group
22 五粮液扩张的成功之路
Euliangye's success in expansion
24 火暴成功可贺可喜,缺点不足不容忽视,全国糖酒商品交易会应大胆改革
An encouraging success worth congratulating Some deficiencies that can't be ignored, Boid innovations needed for the National Sugar and Liquors Commodities Exchange Fair
[市场传真 Fax from Markets]
26 观’99全国春季糖酒会
View of 1999 National Spring Sugar and Liquor Fair
28 中国商业业态结构及酒类经营
China commercial structure and liquor business
30 中国酒类市场趋向平稳理性
China's liquor market deveiops smoothly and reasonably
32 葡萄酒消费向品牌集中
名优白酒在市场受宠
Quality grape wines catch customers'eye in the market and famous brand white spirits sell well
68 东北三省酒品牌调查
Survey of liquors produced in Heilongjiang,Changchun and Liaoning provinces
68 东北三省酒品牌调查
Survey of liquors produced in Heilongjiang,Changchun and Liaoning provinces
70 云南实施名酒战略
Yunan Province's strategy on famous brand liquor
74 营销组合概念的演化
Evolution of sales combinational concept
[股市风云 Stock Market]
36 业绩出现滑坡 盈利能力尚可
Achieve less,but profiting capacity remains
[香醇玉液 Fragrant Liquors]
42 风景这边独好
Brief Introduction to China's Liquor Branches
46 红星二锅头,风光半世纪,畅销50年
Red Star Erguotou has been popular for half a centuryand and sold well for 50 years
47 抓住机遇 深化改革 强化管理 促进发展
Grasp opportunity,deepen the reform Strengthen management to promote the developmen
48 白酒行业存在的十个问题
Ten problems in the white spirits industry
50 扩大白酒销售第二战场
The second battlefied to expand the sales of white spirits
[啤酒世界 Beer World]
52 啤酒怎么啦?
What happens to beers
54 是非得失话“自律”
Rights and wrongs of self-discipline
57 站排头 创一流,通化啤酒的追求
Tonghua Beer's pursuit:Stand at the top ,be the best
[话说黄酒 Talk about Yellow Wine]
58 黄酒新产品的开发战略
Strategy on developing new yellow wine products
[果酒飘香]
60 西部地区葡萄酒发展之潜力
Potential to deveiop grape wine in West China
[国外一瞥 A Glimpse on the Outside World]
64 德国消费者如何鉴赏和选购葡萄酒
How German consumers appreciate and select grape wines
67 葡萄酒和投资 Grape wines and investment
[消费指南 Guide to Consumption]
76 墨西哥国酒--特基拉
Mexican national liquor
77 啤酒饮用14忌
Fourteen taboos in drinking beers
[醉翁亭 Drunken Men's Pavilion]
78 谢晋与绍兴黄酒
Xie Jin and Shaoxing yellow wine
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